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A Dimension Too Many, Why ESPN’s 3D Experiment Will Fail

Is this the future of the World Cup? ESPN’s use of the World Cup as a launching pad for broadcasting sports in 3D has been highly publicized. If the demand for the extra dimension is as high as some are predicting the World Cup could lead to an entirely separate broadcast station, ESPN...

Andy Brassell Interview: World Cup Buzz Podcast

Kicking off the World Cup Buzz podcast’s two months of coverage, the Talk network welcomes back Andy Brassell, one of the media’s leading experts on professional football in Western Europe. Andy joined me late last week to talk about the nations from his coverage area who will be...

The Power Of 10: New ESPN World Cup TV Commercial

ESPN debuted its newest TV commercial this morning to promote its coverage of the 2010 World Cup. This time, ESPN gives a nod to the “quarterback” of soccer, the number 10. Pele, Maradona, Messi and other soccer gods. The video is set to the “Out Of Control” song by...